When you think of Instagram, the one thing that pops up in your mind is stories and those cute bunny filters!

Of course, it comes as no surprise that these aspects have made Instagram the #1 photo-sharing application. Nonetheless, it doesn’t stop there; drill a little deeper and you’ll get to see a hint of every other app – Snapchat, Facebook and Twitter.

That being said, Instagram is one such place where you can not only share images with some catchy captions to it and create a kickass story, but also follow people, as well as brands that you adore.

Because of its ever-growing popularity in the world of social media, it goes without saying that it is by far one of the best platforms for businesses to connect with their target audience.

 Moreover, if you play your cards right and offer them what they’ve been looking for, then you’ll surely accomplish more than expected – after all, you wouldn’t want to give up on a platform with a crazy user base, would you?

Still don’t believe us that an app can help you achieve the things you’ve always dreamt of, at least with regards to your marketing? Well, the team at Supreme Pens has put together a list of brands who have taken the world of marketing by storm using the popular hashtag site.


If you wish to stand out from your competitors and be the only brand that every other consumer talks about, then nothing works wonders than appreciating and thanking them. Perhaps that’s the major reason why Amazon is known to be the #1 brand and why Jeff Bezos is so rich...

Coming to their Instagram marketing campaign, it was a mere photo that Amazon posted on their account in order to mark their number 1 position in the “2017 Harris Poll Corporate Reputation Rankings”. And in that image, as a gesture of appreciation, they had mentioned a “BIGTHANKS” code offering a massive discount to users for that specific day - and of course, their customer base lapped it up!

Lesson to learn:

Have you ever come across anyone saying no to freebies, promotional offers and discounts? In actuality, people just love receiving stuff for free. Moreover, this is the best way to turn your Instagram audience into potential leads.  Not to mention thanking your users makes them feel valued, as well as reinforces their association with your brand.

Adidas Originals

Adidas’s recent marketing campaign assisted them in bolstering their place amongst the crazy trainer-mad fan base out there.

All they needed to do was create an appealing and fascinating video featuring some prominent hip-hop faces, like Stormzy, James Harden, Snoop Dogg and Desiigner - and then present their original line up using a hashtag #ORIGINALs. With the help of this video, the brand has managed to bag a hell of a lot of customers, so it’s a win all round for the popular trainer brand.

Lesson to learn:

If you’ve always dreamt of establishing your brand amongst an overcrowded market, there’s nothing better than teaming up with some sensational figures who’ve got a stronger presence in the industry. Mind you, this is the best approach to brand your business’s promotional marketing! If you don’t have links to famous faces like the majority of new and small brands, try teaming up with Instagram influencers who will be genuinely interested in your products.


Every year, in the month of December, Starbucks comes up with a #RedCup Contest to endorse their red cup – a holiday-themed seasonal drink.

In order to give the contest a personalised touch, Starbucks eggs on their consumers to post images of their coffee to win their most popular gift voucher. Till date, there have been 40,000 photos uploaded by people and you know what... there are no signs of it slowing down either.

Lesson to learn:

Conducting events and contests is one of the best ways to create a buzz around your campaigns. And when a gift for participating is included, it becomes all the more tempting for potential customers.

Marketing on Instagram is undoubtedly a hard nut to crack, but it is not at all impossible.  And now that you know how influential and beneficial it can be to your business, it is better that you get started now and come up with a kickass instagram marketing campaign!